Saudi Arabia
- 93.9 per cent of Saudi Arabia's households have Satellite TV,
- 48.4 per cent of households still tune into terrestrial TV
- 93.9 per cent of Saudi Arabia's households have Satellite TV,
- 48.4 per cent of households still tune into terrestrial TV
-73.7% of people in Saudi Arabia also listen to Radio Programs
- half of them tuning to Radio on a daily basis.
- Saudi Arabia's GSM penetration stood at 60.5% by end of 2005.
- Some 30% of the urban households surveyed indicated that they have Pay TV services".
This survey provides deep insights into the media usage patterns in Saudi Arabia. The random survey has a 99% confidence level with a less than 5% margin of error. The survey included 130 detailed questions.
Afgenomen in: Makkah, Jeddah, Madinah), Riyadh City, Dammam and Dharan
Leeftijd was 15+
Women2drive (17 juni twitter).
http://mashable.com/2011/06/17/saudi-women-driving-campaign-begins/
Overall Internet Usage
When it comes to overall Internet usage, Saudi Arabia is in the lead. The Gulf kingdom has the highest home broadband penetration, the highest number of active domains, and the second highest mobile Internet usage in the region. Saudi Arabia also has the highest number of Internet accounts, followed by Egypt:
Saudi Arabia has close to 9 million internet users, most of which are young, well-educated, and male.
VOIP (Voice over IP) services such as Skype or Fring are particularly popular among Saudi Internet users. The same applies to instant messaging services such as MSN Messenger and webmail services such as Gmail and Hotmail. The relatively high usage of online communication in Saudi Arabia is not at all surprising when one considers the amount of foreign nationals living in Saudi Arabia, which are estimated to account for nearly 25% of the Saudi Arabian population.
Penetrations of video sharing, social networking, micro-blogging and forum usage in Saudi Arabia are all higher than the global average. The most striking feature of social media in Saudi Arabia is the high-proportion of Internet users that upload videos online which is more than twice the global average. Social media platforms are particularly popular among young Saudi Arabians because they offer a sense of community and interaction that allows a high degree of freedom of expression. Despite the political effects of social media that are making headlines, the majority of young Saudis simply want to discuss the same types of things as other young people around the world from sports to pop culture to fashion.
The recent uprisings in the Middle East have called to attention the prevalence of social media usage in the region. With 30.2 million people now using social media in the area, it is ripe for digital marketing opportunities.
The recent uprisings in the Middle East have called to attention the prevalence of social media usage in the region. With 30.2 million people now using social media in the area, it is ripe for digital marketing opportunities.
A study carried out by IQPC on behalf of Social Bakers showed that there are now 15 million Facebook users in the region. Twitter is especially popular in the United Arab Emirates, which accounts for 40 percent of its 5.5 million users in the region. Twitter’s popularity has also been on the increase in Saudi Arabia, which saw a 240 percent increase in its number of tweeters in 2010.
· The total number of facebook users in the Arab world in April 2010: 14,791,972
· The total number of facebook users in the Arab world in January 2011: 21,377,282
· The total number of facebook users in the Arab world as of April 1, 2011: 27,711,503
Twitter
· Estimated number of active Twitter users in the Arab region as of March 2011: 1,150,292
· Number of tweets generated by active users in Arab region: 22,750,000
In 1992 a total of ten daily newspapers, all privately owned, were published in Saudi Arabia. Seven were printed in Arabic and three in English. The most widely read Arabic dailies were Ar Riyadh (circulation estimated at 140,000), published in Riyadh, and Al Jazirah (circulation 90,000), published in Jiddah. Smaller-circulation papers were published in both cities. The cities of Ad Dammam, Mecca, and Medina also had daily newspapers. All three English-language dailies were published in Jiddah. The largest of these was Arab News with an estimated circulation of 110,000. The smaller Saudi Gazette (circulation 17,400) and Saudi News(circulation 5,000) were specialized publications that emphasized economic news and press releases from the state-owned Saudi Press Agency. In addition to the daily papers, there were fourteen weekly magazines, of which eight were published in Arabic and six in English, and twelve periodicals.
Although there was no prepublication censorship of Saudi newspapers, editors understood that articles expressing opposition to the government or its policies were unacceptable, and they thus exercised self-censorship. The Ministry of Information effectively supervised all periodicals through the Press Law of 1964. This law required the formation of a fifteenmember committee to assume financial and editorial responsibility for each privately owned newspaper. The members of these committees had to be approved by the Ministry of Information. In contrast to the local press, the foreign press was heavily censored before being permitted into the kingdom. The objective of the censors was not only to remove politically sensitive materials but also to excise advertisements deemed offensive to public morality.
Since 1990 several editors, reporters, and photojournalists have been suspended, dismissed, fired outright, or detained by Saudi security authorities for violating the unwritten press censorship code. In February 1992, the respected editor in chief of the English-language daily, Arab News,Khaled al Maeena, was fired for reproducing an Associated Press wire service report that featured an interview with the Egyptian cleric Shaykh Umar Abd ar Rahman, then residing in exile in New Jersey. In December 1992, the editor in chief of the Arabiclanguage daily An Nadwahalso was fired summarily after his paper featured an article about Islamic groups in the kingdom.
As of 1991, the most recent year for which statistics were available, there were an estimated 4.5 million television sets in Saudi Arabia and an estimated 5 million radio receivers. One hundred twelve television stations throughout the country broadcast both Arabic and English programs. There were fortythree AM radio stations and twenty-three FM stations. The Saudi Arabian Broadcasting Service transmitted programs overseas in Arabic, Farsi, French, Indonesian, Somali, Swahili, and Urdu.
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